05_Geschichte.jpgThe Original
Advertising and MarketingPopularity rises quickly due to an innovative advertising and publicity campaign. Richter is one of the first in Germany to use large-scale colourful advertising, providing answers to puzzles separately and bringing out special editions. Very soon after that, over 40,000 Anker Stone Building Sets are produced and distributed under the Anker Logo. Branches and subsidiaries are established in Vienna, St. Petersburg, London and New York. Very soon the Anker Stone Building Sets become a synonym for a creative, educationally valuable game. Through the highly complex extension system the boxes can be combined in many different forms. In order to meet customers’ desires, the range of products is continually being extended.